Yelp Reviews for Contractors: Is It Worth Your Time and Money? [Video]

As a contractor, you’re always looking for new ways to generate leads and grow your business, and Yelp is often considered a potential platform for this. But is it really worth the time and investment? Below is a breakdown of the pros and cons of Yelp for contractors, based on real reviews and industry insights.

Pros of Using Yelp for Contractors

1. Massive Exposure and Credibility Yelp attracts over 178 million unique users per month, making it one of the most popular review platforms. For contractors, having a presence on Yelp can improve credibility and give potential clients the confidence they need to hire you. Maintaining a profile with positive reviews can significantly boost your visibility.

   “93% of people between 35 and 54 years old check online reviews before making decisions, and Yelp remains one of the most trusted sources for that.”— Perfectly Optimized

2. Free Business Listing and ToolsSetting up a Yelp business profile is free and provides …