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Kias Winning Streak Continues as Carmaker Wins 2022 Red Dot Award for EV6 Unplugged Ground [Video]

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Brand Strategy
  • South Korean carmaker Kia was awarded the ‘Best of the Best’ title for its cultural space in the ‘Interior Architecture and Interior Design’ category
  • The Seoul-based complex is a place for people to experience the EV6 firsthand in fun and imaginative ways
  • The Kia EV6 is one of the brand’s electric vehicles and also claimed two Red Dot ‘Best of the Best’ and ‘Innovative Products’ awards

Kia has won another 2022 Red Dot Award for its ‘EV6 Unplugged Ground’ brand cultural space in Seoul, South Korea. The innovative complex, where people can experience the award-winning EV6 in fun and imaginative ways, picked up the prestigious ‘Best of the Best’ title in Red Dot’s ‘Interior Architecture and Interior Design’ category.

With ‘EV6 Unplugged Ground’, Kia wanted to make a statement about its refreshed brand and first dedicated electric vehicle, plus create a customer space like no other.

Kia’s Winning Streak Continues As …

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