Tinder Partners with Area to Create “Bans Off Our Bodies” Shirts at NYFW [Video]

Reproductive justice was on display at New York Fashion Week. Popular dating app Tinder joined forces with clothing brand Area to stand up against restrictions on reproductive health access across the country with a t-shirt design and a major donation to Planned Parenthood.

Kicking things off on day one of fashion week, Area presented its Fall / Winter 2024 ready-to-wear collection on Friday, September 6 in honor of the fashion house’s 10th anniversary. Area’s runway was filled with models wearing oversized captain’s hats with an array of dresses, boxy blazers, and pieces adorned with handprints across them. Keeping in line with the collection, Area included the “Bans off our Bodies” shirt, which beheld red hands on the bottom with Tinder’s little flame logo at the top.

Tinder’s Chief Marketing Officer Melissa Hobley sat down with Teen Vogue at the Roxy Hotel in Manhattan immediately after the show to delve into the partnership with Area and Planned Parenthood. Hobley said that working with …