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Luka Doncic’s 1969 Chevrolet Camaro Is Coming To ‘Forza’ [Video]

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Brand Strategy

Xbox, racing video game franchise Forza, and Jordan Brand are teaming up for a collaboration that will surely rev up Xbox gamers.

To celebrate the release of the latest style of Dallas Mavericks superstar Luka Doncic’s latest signature sneaker, the Luka 3, Xbox, Forza, and Jordan Brand announced a new collaboration that celebrates Doncic’s love for fast cars.

Like his boss, Michael Jordan, the Slovenian hooper has an affinity for vehicles, which usually shows in the designs of their signature sneakers on the court.

One of Doncic’s cars, a 1969 Chevrolet Camaro, will be available for Forza Motorsport and Forza Horizon 5 players in the coming days. The car will be tricked out aesthetically, featuring nods to the Jordan Luka 3 “Motorsport” sneaker.

Sneaker enthusiasts will notice the car’s elephant print, an iconic staple featured on the Air Jordan 3 and Luka 3 Motorsport sneakers. The virtual vehicle also features the iconic Jumpman branding …

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