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The Cult-Favorite Indie Bookstore Climax Opens Its First New York Outpost [Video]

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How to Market your Brand

Back in 2020, during the height of the pandemic—at a time when most of us were more likely to be binge-watching The Real Housewives or trying (and failing) to master the art of sourdough—Isabella Burley launched a business. As the chief marketing officer of Acne Studios and the former editor-in-chief of Dazed, Burley had spent much of her career traveling the world for fashion shows and shoots, and used every spare minute in the cities she was visiting to trawl through bookstores to build her collection of art and photography monographs, vintage erotica, VHS tapes, and rare pieces of print ephemera from across every creative discipline. But it was only the time afforded to her by lockdown that allowed her to fully realize her vision of her own independent rare book dealership and store: Climax Books.

Photo: Jacob Lillis

With its hot pink packaging, minimalist typography, and meticulously curated selection of items that reflect Burley’s …

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