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Brand Strategy

Former presidential candidate Nikki Haley lands new job [Video]

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Former Republican presidential candidate Nikki Haley has found a new job in the private sector.

Haley, who previously served as ambassador to the United Nations under former President Trump, is headed to global communications firm Edelman.

“Politics has become a critical consideration for clients in brand marketing, employee engagement and reputation management,” CEO Richard Edelman wrote in an announcement of the company’s new hire.

NIKKI HALEY HAS BLUNT MESSAGE FOR TRUMP, GOP AS KAMALA HARRIS GAINS MOMENTUM: ‘QUIT WHINING’

Former Republican presidential candidate and former South Carolina Gov. Nikki Haley speaks during the second day of the 2024 Republican National Convention at the Fiserv Forum in Milwaukee on July 16.

“In her time as Governor, Haley had great success in attracting foreign companies to South Carolina and as Ambassador to the UN, helped lead important work on global issues,” he continued.

Edelman is hoping Haley’s long career in politics will allow her to offer perspective and guidance regarding the intersection of politics and business.

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Brand Strategy

4 changes coming to Starbucks under new CEO: Comfy seating, community spaces and more [Video]

For new Starbucks CEO Brian Niccol, the future of the popular coffee chain is rooted in concepts from it's past. The new chairman of the Seattle-based coffee company said dated Tuesday that after spending a few weeks visiting Starbucks stores to consider the customer experience and discuss operations, store design, marketing and product development, that "two truths emerged."