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Krispy Kreme Is Honoring Barbie’s 65th Birthday With 4 All-New Doughnuts [Video]

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Brand Strategy

As the saying goes, the devil works hard, but Krispy Kreme works harder (or at least we think it’s something like that). 

On Tuesday, the doughnut shop announced it’s entering into yet another awesome partnership, which means we’re all getting more limited-time treats. 

This time, Krispy Kreme is “making an iconic flavor statement” alongside Barbie to celebrate the toy brand’s 65th anniversary. That statement includes four all-new doughnuts that come with both unique flavors and designs for a total sensory experience. 

“We’re excited to celebrate the Barbie brand’s 65th birthday with a collaboration that’s full of fun and flavor,” Dave Skena, the global chief brand officer for Krispy Kreme, shared in the announcement. “We’re bringing Barbie’s iconic fashions to life through delicious doughnuts that are sure to thrill Barbie and Krispy Kreme fans alike.” 

Starting today, fans of both doughnuts and toys can snag the new flavors at participating Krispy …

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