AlmapBBDO extends vacation coupons to autoreply recipients adobo Magazine [Video]

SAO PAULO, BRAZIL — Who’s never felt a twinge of jealousy and the desire to be “out of office,” too, when you get a vacation autoreply? With that in mind, Accor, the world leader in hospitality, and its ad agency, AlmapBBDO, put together an initiative to promote the Novotel brand and its concept of “bleisure.” The result is an unprecedented, lighthearted play on people’s “envy” of their vacationing colleagues, in the form of “The Best OOO Email Ever.”

During the initiative, those dreaded vacation autoreplies became coupons to get 20% off stays at Novotel hotels – encouraging recipients to take time off too. All the information one needs to participate is on the landing page for “The Best OOO Email Ever.” The tool comes up with a personalized away message, inviting the recipient to enjoy a moment of balance between business and pleasure at the finest Novotel destinations.

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