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Second-hand is first-rate for a growing number of Mass. teens Boston 25 News [Video]

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Brand Strategy

BOSTON — Some families are getting thrifty to save on back-to-school shopping, and for good reason.

According to a Deloitte survey, the average parent in the Boston area will spend almost $688 per child on back-to-school shopping this year, almost $100 more than the rest of the Northeast and 14% higher than the national average.

“Convenience and value is what we’re seeing,” says Deloitte’s Anthony Jardim, noting parents are prioritizing ease and cost over brand loyalty. “If I can knock out all my back-to-school shopping in one stop, at one strip mall, or in one area that has the right stores for me, they’re going to do that.”

Some parents may get a little savings help from their students. A growing number of teens and young adults are shopping in second-hand stores for unique or vintage back-to-school clothes that are popular among their age group and cost a fraction of …

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