BOSTON — Some families are getting thrifty to save on back-to-school shopping, and for good reason.
According to a Deloitte survey, the average parent in the Boston area will spend almost $688 per child on back-to-school shopping this year, almost $100 more than the rest of the Northeast and 14% higher than the national average.
“Convenience and value is what we’re seeing,” says Deloitte’s Anthony Jardim, noting parents are prioritizing ease and cost over brand loyalty. “If I can knock out all my back-to-school shopping in one stop, at one strip mall, or in one area that has the right stores for me, they’re going to do that.”
Some parents may get a little savings help from their students. A growing number of teens and young adults are shopping in second-hand stores for unique or vintage back-to-school clothes that are popular among their age group and cost a fraction of …