Mazda Revives Zoom-Zoom Tagline For 2024 | CarGuide.PH [Video]

One of the most celebrated automotive taglines ever created is about to make a comeback for 2024, as Mazda Australia releases a new spin on its iconic Zoom-Zoom brand mantra.

Headlining the rollout is an all-new brand film (see video below) that captures the essence of the original advert of 2000, and re-establishes Zoom-Zoom for the new era, evoking the universal ‘Joy of Motion’ that Mazda has often generated with their cars.

Reviving the signature ‘Zoom-Zoom’ whisper, the 30 second film references the simple happiness delivered by the emotion of motion, the excitement of youthful independence and the purity of family connection.

A wider interactive campaign that introduces immersive out-of-home, at home and social activations will also encourage Australians to actively experience Zoom-Zoom in their own way as part of the launch.

First established by the Mazda globally in 2004, Zoom-Zoom clearly communicated the ‘emotion of motion’ first experienced as …