Birmingham station drops ‘Fox’ from branding, unveils new logo [Video]

Gray Media’s WBRC in Birmingham, Alabama, is dropping the “Fox” from its branding while also introducing a new “6” icon.

The station’s newscasts were known as “WBRC Fox6 News” until mid-August 2024, when the station rebranded as “WBRC 6 News.”

WBRC also updated the “6” icon it uses in its branding from a horribly generic numeral to a double-stroke rendition of it.

The new “6” corresponds better with the “neon tube” look in the station’s primary wordmark.

No specific reason was given for the brand overhaul.

The station appears to have run into trouble updating the name shown to visitors on its Facebook page. A previous request was rejected by Facebook, according to an Aug. 22, 2024, post, which also served as a formal announcement …