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Influencers get access to political conventions as campaigns court young voters [Video]

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Brand Marketing on Social Media

As the Democratic National Convention made history with Vice President Kamala Harris becoming the first Black and South Asian woman to accept the Democratic nomination for president, the most viral moments in a week of “firsts” were captured by social media content creators who received first-of-its-kind credentialed access to the convention.

The presidential race closes in with less than three months until the election, and the key to the Oval Office might just come down to winning over the youngest generation of voters, who’s coming of age and changing the landscape of the election.

One-third of adults under the age of 30 regularly scroll social media apps, like TikTok, for news, up 255% since 2020, according to Pew Research.

The Center for Information and Research on Civic Engagement and Learningrevealed that young voters are consuming and producing political news more than ever, with 70% of young people revealing they got information …

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