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Range Rover’s first EV secures over 42,000 reservations [Video]

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Brand Marketing on Social Media Brand Strategy

The all-electric Range Rover is almost here. Although the brand admits it’s been challenging, Range Rover’s first EV will be a “true Range Rover” with unrivaled capability and luxury as reservations top 42,000.

Range Rover gave us a sneak peek at the electric SUV in April after revealing the first images of it during cold-weather testing.

The blacked-out prototype is unmistakenly a Range Rover, with its timeless design slightly updated for the modern era. In February, JLR claimed the Range Rover EV was “generating strong interest” as the waitlist topped 16,000.

During its Investor Day in June, the company said reservations more than doubled, reaching over 38,000. It’s also gaining interest on social media, with over 186 million views.

Two months later, we are learning that interest in Range Rover’s EV continues building. Reservations are now over 42,000, and none of them have seen the full model yet.

Speaking with MotorTrend, JLR’s COO, Lennard Hoonik, assured …

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