DM automation means you can answer FAQs instantly and respond to customers 24/7 on social media. Some may associate automation with being impersonal, but that’s simply not the case in 2024. Personalization options are endless, and the value of providing fast, helpful information when your customers want is priceless.

After reading this, you’ll know what DM automation is, how it can help you grow, and how to do it on your favorite social media platforms. Plus, we cover tips to get the most from your automated DM campaigns and one weird trick to always stay on top of your social media messages.

Want a quick intro? Here’s a video primer on how to set up Instagram direct messaging automation — but we’ll also cover other networks in this post.

An automated DM is a pre-set response that is automatically sent as a reply to people who send you a direct message on social media.

Common types of …