How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
5 Steps to Creating Successful Ads

Outlaw inspires joyful giving with redesign of 22-year-old Not-For-Profit, Charity Vouchers Marketing Communication News [Video]

Categories
How to Market your Brand

The not-for-profit company, Charity Vouchers, has collaborated with strategic brand design agency, Outlaw, to redesign their 22-year-old visual identity and breathe new life into the brand as they look to support more UK charities than ever before.

Founded in 2002, Charity Vouchers is a not-for-profit service that lets people buy and give charitable donations as gifts, with the recipient able to donate their voucher’s value to any UK Registered Charity – the only UK not-for-profit that allows people to do this.

As a unique business model with no substantial backers or start-up funding at the outset, the original branding was designed to communicate goodness and trustworthiness. However two decades later it was missing the ‘feel-good factor’ or a clearly defined point of difference for the brand vs. its competition.

In a post-pandemic era where giving has become even more important and consumers have hit peak ‘stuff’, a refreshed visual identity was also an opportunity to attract new audiences – including corporations …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos