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Oxford Uniteds social media account blows up after signing little-known star with 25 times their followers [Video]

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How to Market your Brand

Oxford United’s latest signing has paid off almost immediately after joining the club.

The U’s completed a deal to sign Marselino Ferdinan on Monday afternoon.

Oxford’s latest signing is proving to be a dream for their marketing departmentCredit: Getty

The 19-year-old forward joined on a free transfer after spending last season with Belgian second-tier side KMSK Deinze.

As it turns out, Oxford haven’t just got themselves a promising talent on the pitch, but someone who is already turning into their marketing department’s dream.

Ferdinan, who hails from Indonesia, is one of the hottest prospects in Asia at the moment and has an immense social media following to boot – boasting 4million followers on Instagram alone.

By comparison, Oxford United have just 161,000 followers, meaning that their new signing has almost 25 times as many fans as the newly-promoted Championship side.

Of those 161,000 followers that Oxford hold, 25,000 of them came in the three hours …

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