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Karma Ivara concept previews SUV with electric, plug-in hybrid options [Video]

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Brand Strategy
  • Karma previewed its first SUV at 2024 Monterey Car Week
  • The Ivara concept was dubbed a “grand touring utility vehicle”
  • Karma said a production variant will arrive in 2027

Karma used the backdrop of this month’s 2024 Monterey Car Week to present the Ivara, a concept previewing the brand’s first SUV, as well as signaling a change in strategy in which Karma will offer both electric vehicles as well as plug-in hybrids.

Karma describes the Ivara as a “grand touring utility vehicle,” and the design definitely suggests a vehicle more at home on the road than off it. Karma said the concept also previews the new design language for the brand, particularly the front end which features concealed headlights and is completely devoid of grille.

The production version is targeted for launch by the end of 2027, and may initially arrive as a plug-in hybridand an electric option later, depending on how the market for EVs evolves. The plug-in hybrid option will be a series plug-in …

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