Channel 5 is reverting to its original name in a major revamp of the public service broadcaster.
The channel, streaming service, and digital platforms will all be renamed 5 to unify the brand in a relaunch slated for April.
On X, viewers questioned the decision with @GrantSRivers commenting: ‘Relaunching is great but will it be for the better? Will be have fresh content as opposed to endless repeats?! #Channel5 #Five.’
@ultimate_os quipped sarcastically: ‘Very inventive name.’
@PGUK78 moaned simply: ‘Urgh.’
@jonathandayman also added: ‘Er… Why? For internal purposes only.’
@UpperGwladysBlu called the change ‘pointless’, remarking: ‘People will still call it Channel 5 in the same way people will always call U & Dave, Dave.’
Channel 5 was first launched in 1997 but became Five in 2002 to ‘refresh the channel’s onscreen identity’.
The name remained for nearly a decade until 2011 when it was renamed Channel 5 because new owner Richard Desmond felt Five was ‘too vague.’
Now, though, Channel 5’s current …