Petcare Leader Hartz & Cutwater Confess the Biggest Secrets of Pet Owners in a New Campaign [Video]

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To celebrate the special bond between pet owners and their furry friends, leading pet care brand Hartz, owned by Japanese CPG giant Unicharm, and creative and media agency of record Cutwater have partnered to launch a heartfelt, social-forward campaign.

Confessions of a Pet Parent

The campaign, titled “Unconditional Love Confessions” takes an affectionate approach by capturing pet parents admitting the peculiar behaviours and constant needs they secretly find endearing about their dogs and cats. The narratives follow a mockumentary-style and feature a diverse lineup of pet families in indoor and outdoor settings. The creative equally embraces the challenges and rewards of pet ownership. The pet habits and quirks are rooted in universal truths.

The confessions include remembering a dog’s birthday over a husband’s; enjoying leg and foot licks directly after a shower; feeding a jealous fur baby in a high chair; dressing up …