CANNES — DirecTV is transforming beyond its satellite TV roots, now offering premium streaming services and leveraging data analytics to support advertisers. The company is seeing strong growth in its streaming product, DirecTV Stream, while maintaining its satellite business.
In this fireside at Cannes Lions, attendees learned how DirecTV emphasizes customer-centric approaches and data collaboration with advertisers, aiming to provide sophisticated solutions in an increasingly fragmented TV landscape.
Panel: Data Collaborators, Mount Up! Harnessing the Herd of Data in a Fragmented Marketplace
- Dan Rosenfeld, SVP Advertising Analytics & Insights, DIRECTV Advertising
- Terry Kawaja, Founder & CEO, LUMA Partners
- Moderator: Terry Kawaja, Founder & CEO, LUMA Partners
Global Leadership Summit: Streaming TV & Digital Video – June 19, 2024.
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