How M&M plans to be a major mainstream player with SUVs only [Video]

How M&M plans to be a major mainstream player with SUVs only

Mahindra and Mahindra’s got big hopes pinned on its latest launch, Thar Roxx. The SUV maker is betting on it to grow brand Thar to be the leader in its portfolio, in terms of sales volume, revenue, and image. In this interview, Rajesh Jejurikar, ED and CEO, Auto and Farm Sectors, Mahindra and Mahindra, talks about the Thar Roxx idea and strategy, growing the Thar brand franchise further, losing and regaining urban customers, and the road ahead for M&M.