FILE PHOTO: TikTok app logo is seen in this illustration taken, August 22, 2022.
Dado Ruvic | Reuters
Investing in equities can be a complex exercise, warranting specialized guidance. From where can one get that advice?
Some attempt to do their own research, poring over reams of financial indicators to identify potential winners, while others consult investment advisors and experts with years of experience in the market.
There are also people who look at the movement of celestial bodies or the earthly elements to determine where to put their cash.
And then there are those who turn to social media, scrolling through their feeds to seek out “financial influencers” or “finfluencers” to multiply their their money.
Let’s take a look at that last set of advisors — the “finfluencers” — as there popularity, especially among young investors, has been growing and could supersede that of traditional investment advisors.
Track record
While the idea of investing based on advice from someone on Tiktok appears risky — maybe …