Sylvamo | Accent Opaque Brand Refresh [Video]

Creating an Iconic Brand that Speaks for Itself

BRANDING | PRINT DESIGN | AUGMENTED REALITY | event marketing

When Sylvamo asked us to do a brand refresh for Accent Opaque, its premium paper line, we started by looking back.

Looking to the past to design the future

For the Accent Opaque rebrand, we went back to the brand’s roots, elevating its history to appeal to designers, printers, and paper merchants alike.

We began with the Accent A. With a nod to Lester Beall — the icon of mid-century design who created the original logo for International Paper, Accent’s parent company at the time — we created an A that uses the same angles and curves as that logo but takes on a modern life of its own.

We rolled out the new look across all Accent Opaque marketing and sales collateral and made a big splash with a brand new, designer-focused website featuring creative projects made possible by …

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