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Omse rebrands Other Box, a company championing equality in the workplace and beyond [Video]

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Brand Strategy

Founded in 2016, Other Box is a company that social entrepreneur Leyya Sattar began as a way of tackling “the power imbalances in the world”. Having grown up in a single-parent, 2nd-generation immigrant, working class household in the north of England, she knew well the barriers to entry that hindered marginalised groups all around the country – in the workplace, as well as life in general. From an early stage in her career, she made it her mission to confront these injustices and contribute towards the growing movement for Diversity, Equality and Inclusion (DEI) in society.

Thus, Other Box was born, an organisation that offers training programmes, a jobs board, community, creative work and consulting, all around the subject of diversity. It has been hugely successful, winning awards, receiving international media coverage, and partnering with an impressive range of clients. However, in 2024, nearly a decade after it all began, Leyya realised that it was …

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