The best rebrands of the ’80s, from Nike to British Airways and Apple [Video]

The 1980s was a decade of bold fashion, big hair and even bigger changes in graphic design. As corporations sought to modernise their images for a new era, some of the most iconic rebrands of the 20th century emerged.

By re-imagining logos, emblems and other visual elements, crafting compelling new slogans and game-changing ads, launching new products and services, and sometimes all of the above, these brilliant rebrands captured the spirit of innovation and cultural shift that defined the ’80s.

To create this definitive list of rebrands of the decade, we’ve interviewed design experts and delved into the stories behind these visual revolutions, from the introduction of the lowercase ‘o’ in MoMA’s logo to Nike’s game-changing ‘Just Do It’ slogan. For further branding insight and inspiration, don’t miss our guide to the best logos by decade, and more specifically the best 1980s logos.

01. Museum of Modern Art (1980)

Founded in 1929, the Museum …