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The best rebrands of the ’80s, from Nike to British Airways and Apple [Video]

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Brand Strategy
(Image credit: IBM)

The 1980s was a decade of bold fashion, big hair and even bigger changes in graphic design. As corporations sought to modernise their images for a new era, some of the most iconic rebrands of the 20th century emerged.

By re-imagining logos, emblems and other visual elements, crafting compelling new slogans and game-changing ads, launching new products and services, and sometimes all of the above, these brilliant rebrands captured the spirit of innovation and cultural shift that defined the ’80s.

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