What business can learn from Democrats’ weird strategy [Video]

In the wake of the most tumultuous six weeks in American politics in living memory, marked by the attempted assassination of one presidential nominee, the end of the other’s career and the emergence of a new candidate, Democrats have settled on a new message for Vice President Harris’ campaign; Republicans are weird, writes Andrew Dunne. 

Following the emergence of Kamala Harris as nominee, a new narrative began to gain momentum in the political discourse.

Minnesota Governor Tim Walz, now Democratic Vice-Presidential nominee, is credited with being the first major party figure to brand MAGA Republicans as “just weird”. 

Google Search Trends reveals that search interest in the word ‘weird’ itself increased substantially across the U.S. following Biden’s decision to step aside on July 21^st.

Similarly, Americans searching ‘republicans weird’ as keywords skyrocketed after Harris received Biden’s endorsement.

The main victim of this messaging is JD Vance. Walz first branded Vance as ‘weird’ …