Remember when Pepsi was going to pay $100 million to brand the giant ferris wheel outside Xanadu ?
That was so 2008.
Now the 3-million-square foot development in the Meadowlands goes by the name American Dream and it’s decided to be exclusive with rival Coca-Cola.
American Dream announced Tuesday that it signed a 10-year partnership with The Coca-Cola Company and its local partner Liberty Coca-Cola Beverages. The deal is described as a “multimillion-dollar program,” but no specific figure was divulged.
“At American Dream, we are giving Coca-Cola the stage to interact with guests like never before, weaving their products through all facets of our one-of-a-kind community,” said Don Ghermezian, President, American Dream.
As the official soft drink partner, Coca-Cola’s beverages will be served in dining and entertainment establishments throughout American Dream, an “iconic” Coca-Cola sign will be displayed on the outside of the building and there will be exclusive American Dream-flavored beverages.
“Our …