This French Fry Maker Really Needs People To Go to Restaurants More Often [Video]

The oil’s gone cold for French fry maker Lamb Weston (LW). Shares of the company, known for its line of fries ranging from crinkle to waffle, fell like a dropped hot potato on Wednesday, with the shares falling 28% to multiyear lows. The reason: a downbeat full-year performance and a disappointing outlook for the year ahead.

“We expect fiscal 2025 to be another challenging year,” CEO Tom Werner said in a press release. The operating environment has changed rapidly over the past twelve months as global restaurant traffic and frozen potato demand softened due to menu price inflation.”

Put another way, according to the company, people are still ordering fries—they’re just going to restaurants less often because of higher prices. Lamb Weston hopes the promotions that many fast-food chains have lately put in place to pull inflation-weary consumers back into their stores will help get sales volumes up again. One set of clues will land Monday, when McDonald’s (…