How to develop a video content strategy

In this guest blog from Mark Currie, Director at Chocolate Films, find out how you can develop a video content strategy that attracts prospects, builds trust and delivers business results.

More than 500 million hours of video content is watched on YouTube each day and 87% of businesses now use video for marketing.

Previously, video used to cut through the noise, but now it is the noise.

This is why effective video marketing needs great strategy more than ever.

When it’s well-planned, beautifully made and effectively distributed, video can be an amazingly potent way of communicating with audiences.

Here are some thoughts from Chocolate Films, digital pioneers in video production with 18 years of experience, on how to develop a successful video strategy for your organisation.

Three good reasons to use video

Before we start crafting a video content strategy, let’s look at why you need video marketing in the first place:

1) Audiences love video

Video is a popular …