Using HubSpot for enterprise-sized deals [Video]

Marketing is all about personalisation, and account-based marketing (ABM) is its ultimate form. Olivia Kirwan — Strategic Channel Account Manager at HubSpot — recently chatted with Rowley Cubitt — Head of New Business here at Huble Digital.

How HubSpot could help you land perfect, enterprise clients through ABM. 

Three things are key to a strong start in ABM: Knowing when ABM is the right fit, following six steps to creating your ABM campaign, and using the right tools. Let’s take a closer look at what Olivia had to say in this 2020 Grow With Inbound webinar.

When, and why, you should consider ABM

According to Olivia, ABM is “a growth strategy in which sales and marketing work together to create personalised buying experiences for a select set of high value customers”. 

But this strategy doesn’t work for everyone. So, when should you use ABM? Here’s what indicates a good fit:

• Your product costs a lot

• You have a finite number of prospects

• You sell to …