Almost Half of European Hoteliers See Major Climate Impact, Yet 75% Reluctant To Invest in Sustainability [Video]

The new joint study from Booking.com and Statista finds 41% of European hoteliers anticipate a significant impact from climate change over the next three years. Despite the apparent urgency of the situation, nearly 75% say they’re still hesitant to invest heavily in sustainability.

The study also revealed that among those considering investments, nearly 70% view long-term cost savings as a more compelling reason than guest perception or attracting eco-conscious travelers.

“Saving the planet” was not even listed among the possible answers. That’s odd, in light of ample examples of severe climate crises and extreme weather events like wildfires, floods, and heat waves all over Europe.

Greece is a country renowned for its historical sites, white-washed buildings, and having one of the six Blue zone communities within its borders. Last April, the nation experienced the largest fire in its history, covering 370 square miles.

In Romania, Lake Techirghiol turned into a pink lakein July 2023 for the first time due …