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Core Publishes Breast Cancer Ireland Effie Case Study [Video]

Core has published the second in a series of Effie case studies which saw it win a gold Effie in 2023 for its work with Breast Cancer Ireland.

Presented by Core’s group strategy director, Jay Reid and associate creative director Nadia Karim, the pair tell the story of how, with a budget of just under €50,000, Core was able to move beyond the normal “signs and symptoms” and health education narrative to create a powerful video that has changed the lives of 40,000 women for the better.

Using its as leverage, Core was able to have the film promoted across TV, cinema, and social media.

“We did what was right, not easy. And that has changed the lives of 40,000 women for the better,” says Reid.

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Joe Biden Slams Donald Trump for Amplifying Pet-Eating Hoax Against Haitian Immigrants [Video]
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Joe Biden Slams Donald Trump for Amplifying Pet-Eating Hoax Against Haitian Immigrants [Video]

President Joe Biden condemned Donald Trump's baseless claims that Haitian immigrants are abducting and eating pets, calling for an end to attacks on the Haitian community. Trump's allegations, despite being refuted by officials, have stirred controversy as his campaign continues to promote anti-immigrant rhetoric.

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