Texas Ethics Commission will require influencers to disclose when they’re paid for political advertisements [Video]

Texas’ top campaign finance watchdog voted Tuesday to require social media figures to disclose when they are paid for political advertisement, nearly a year after The Texas Tribune reported that influencers were being quietly paid to defend impeached Attorney General Ken Paxton.

The video above is from a 2022 report.

In a 7-0 vote, the Texas Ethics Commission gave final approval to the changes, which were first proposed in March.

Last summer, the Tribune reported on a new company, Influenceable, that was paying Gen Z influencers to create or share social media posts that attacked the impeachment process and the Texas Republicans leading it, including House Speaker Dade Phelan. Commissioners did not mention the company directly on Tuesday, but said at their previous meeting that the changes were in response to “at least one business” that was paying social media figures for undisclosed political messaging.

Influenceable has a partnership with Campaign Nucleus, a digital campaign service that was founded by Brad Parscale, a top …