12 Community Management Best Practices to Attract Your Biggest Advocates [From the Experts] [Video]

If you’re trying to start or grow a community around your brand, these community management best practices might just do the trick.

Good community management requires a little bit of troubleshooting. But you can’t just turn it off and turn it back on (like I do with my almost-10-year old laptop when it freezes).

You took the time to build a strategy to draw people in. Now, let’s work together to get it off the ground — the right way.

Community Management Best Practices

Here are my top 12 best practices for community management, with insights from experts across the industry.

1. Communicate clear expectations from the start.

When you’re managing a community, one of the first things I recommend doing is setting firm rules for all members and contributors.

Without clear guidance, it’s hard to maintain a respectful environment where everyone feels comfortable engaging.

Here are the main elements you’ll want to cover. We’ll use TikTok’s Community Guidelines as an example:

• Purpose: Why …