MER vs ROAS: Which Should You Focus On? [Video]

Ah, the age-old question: Which should I pay attention to: MER or ROAS? It’s a next-level marketing question that we get asked a lot, and it’s time we broke it down for marketers itching to know how to use each of them.

Marketing Efficiency Ratio (MER) and Return on Ad Spend (ROAS) are both crucial for optimizing your marketing strategy, but they each have distinct points of view. However, taken at face value, they can look similar, which is why people often get confused.

This post is all about helping clear the air between MER and ROAS, what these metrics are, how they differ, and when to use each to make data-driven decisions that enhance your overall marketing efforts.

Let’s get started.

TABLE OF CONTENTS:

Modern marketing success strongly depends on precise measurement and optimizationof marketing efforts. While there are plenty of metrics and calculations marketers will use to derive the efficacy of their marketing, we …