How to harness commerce intelligence to fuel sustainable digital advertising growth [Video]

Looking to drive profitable growth in digital marketing? This report has all the trends, insights, and best practices multichannel brands need to succeed.

Inflation and the shift in buying power continue to impact consumers, a trend expected to persist in the upcoming years. Brands are also facing challenges in driving business growth. With supply chain disruptions and the high cost of materials and fuel, it’s more expensive than ever to bring a product to market, keep it on the shelf, and market it to consumers.

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As a solution to margin compression, brands experimented with price hikes in 2022-2023, but consumers are now pushing back. The MikMak Shopping Index indicates a decline in online basket sizes over the past year and a shift in buying preferences. While consumers continue to spend, in many categories, there’s a growing trend toward ‘smart’ shopping and deal hunting.

A study from Profitero also reveals that …

Tags Branding, Business, Content Marketing, Digital, Success