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GM reclaims American car sales crown but CFO warns brand needs to ‘pace ourselves’ on switch to EVs [Video]

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Brand Development

GENERAL Motors has retained the American car sales crown in the first quarter of the year and is looking to stave off electrification headwinds in its fleet.

GM maintained earnings momentum in the first part of 2024 after recording the most American car sales – and the company said the robust profits allow it to look forward into the brand’s future.

GM CEO Mary Barra reported strong profits in the first quarter of 2024Credit: Reuters
The Cadillac LYRIQ EV experienced a massive sales uptick – but the company said it’s monitoring its electric developmentCredit: Getty

During the first-quarter earnings call, GM’s CFO, Paul Jacobson, said the company’s buyers have “been remarkably resilient.”

American car companies have fretted that high interest rates will reduce profits as consumers move away from making high-dollar purchases.

But the company reported an operating profit of $3.7 billion in the quarter.

The company previously predicted $3.12 billion in …

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