Business Marketing 2nd edition Concepts and Cases | CBS Publication [Video]

Business Marketing 2e Concepts and Cases This book provides conceptual inputs that help one make wise choices in their marketing strategies, whether corporate clients or individuals. While the significance of marketing and the value of creating brands overall is well established, the power of B2B marketing specifically remains an untapped territory with the potential to add value to the marketing strategies of both B2B organizations or B2C organizations equally.