Skeptical CMOs are wrong social media marketing is a powerful tool [Video]

Are we really still discussing the validity of social media marketing, asks Daisy Domenghini of VaynerMedia EMEA? Those who doubt it is risk being left behind.

For the second year running, over a fifth (22.5%) of the 3,000 marketers responding to Marketing Week’s 2024 Career & Salary Survey, say social media is the most overrated skill in a marketer. Frankly, this shows how much education and modernizing CMOs in our industry need to undertake.

Social media is not a distraction from traditional marketing, it’s an extension of it. It seems crazy to me that we are repeating the same conversations from ten or so years ago, about whether digital marketing is just…well, marketing. Social is not just part of the modern marketing mix, but one of its most important parts.