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Storytelling Tutorial: Key Ingredients for Telling Your Personal Story [Video]

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How to Market your Brand

Learn the basics of telling your own story with Antonio Núñez

In recent years, the art of storytelling has gone beyond the purely narrative to influence elements of our society such as marketing, politics, and more. Knowing how to tell your own story to convince and inspire listeners helps you define your role as a creative and establish your personal brand.

Antonio Núñez (@antonionunezstorytelling), communication consultant and expert in storytelling, goes over the key ingredients for a personal story that will captivate and persuade an audience. Find out below:

First, Antonio defines what a story is: a communication tool consisting of a sequence of events, loaded with emotions and sensations, that illustrates one or several personal conflicts and ends up revealing a truth that brings meaning to our lives. Below, we detail the different keys to be taken into account when building a good personal story.

1. Sequence of events

What happens in the story. When …

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