the New Ad by GUT Pokes Fun at Legacy Tech Industry Marketing Communication News [Video]

The new commercial playfully challenges nonsense tech applications and continues the Stuck.in Consultancy Saga of “I AI” and “1000 Slides” -also produced by GUT- to show a different way of transforming businesses

Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, today launched its new commercial ‘Taste ID.’ The film is the latest installment in Globant’s“Stuck in Consultancy” saga, created by the award-winning global agency GUT, which was recently incorporated into the Globant family.

In the new commercial, Globanttackles a common notion head-on: The perception that IT organizations often forget about real users and businesses when thinking about developments for their customers. With an ironic and humorous twist, the film depicts a tech company presenting its latest innovation: ‘Taste ID,’ a technology that makes the dubious claim of being able to identify what a person wants to eat based on them licking their cell phone screen. As the …