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Moms reveal their messy homes in viral trend, hoping to normalize reality [Video]

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Brand Marketing on Social Media

As much as we are fascinated by momfluencers like the mom behind Ballerina Farm, who has eight kids but manages to keep her $2.75 million home perfectly clean and decorated without a plastic toy in sight, their lives are as unrelatable as celebrity moms who employ private chefs to cook their kids ultra-healthy meals or fly their families in private jets to vacation.

That’s why the recent trend of normal, middle-class moms showing off their real and often messy lives on social media is so appealing to many people scrolling through their social feeds, especially moms.

Dubbing themselves “non-aesthetic moms” or “realistic moms,” these influencers are committed to making content about their homes and lives, even though they don’t have wealthy lifestyles or live in large, new houses with the typical luxury look of marble countertops, modern white cabinets and stainless steel appliances.

The Wall Street Journalrecently profiled some of these women, who opened …

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