From Myth to Brand-Building: The Hero’s Journey & Archetypes [Video]

Compiling instructive and entertaining clips pulled from YouTube, this video illustrates the power of both The Hero’s Journey and Archetypes to help build brands successively using storytelling techniques that have captured humans’ attention for thousands of years.

0:00 – 3:13 — Matthew Winkler explains Joseph Campbell’s “Hero’s Journey”
3:13 – 3:43 — Joe Rogan & Guy Ritchie discuss “The Hero’s Journey”
3:43 – 8:25 — BMW Films’ abridged “Star”
8:25 – 9:39 — “Gran Turismo”
9:39 – 11:22 — “Breaking Away” highlights
11:22 – 12:20 — Tulsa Tough annual bike race parallels
12:21 – 13:51 — Dos Equis’ “Most Interesting Man in The World”