Ready to start building or upgrading your brand? Then it’s time to put together a killer LinkedIn content strategy for your business.

We reached our first million in revenue thanks to LinkedIn, a major part of our top-of-the-funnel channel.

And now, we’re going to share the exact steps we followed, so that you can get the same results.

Here are the 9 steps that you should take to start building your LinkedIn content strategy.

1. Set clear goals for your LinkedIn content strategy

First, decide what your main goal is with your LinkedIn strategy, as well as how you will measure it.

In other words, what do you want to achieve, and how will you know that you’ve achieved it?

For example, you may want to:

✔️ hire exceptional talent for your team

✔️ connect with sales prospects

✔️ build your brand awareness

✔️ increase your website traffic

Depending on which of these goals you choose, you’ll make different posts, connect with different accounts, and track …