8 marketing channels and how to pick the best for your brand [Video]

In this article, we’ll explore eight powerful marketing channels and guide through how to pick the ones that best align with your business and goals.

A marketing channel describes any medium that companies use to attract new customers and promote their products.

Marketing channels can be digital platforms, such as social media and search engines, which enable brands to reach online customers. Or, they could be offline channels, such as magazines, radio, billboards, and direct mail.

So, why use marketing channels?

Think of them as the bridge that connects your brand to customers and sales. Different types of marketing channels can be integrated at every stage of your funnel to attract and engage new customers, promote products/services, and provide customer support.

They’re key to expanding your brand’s reach, generating leads, and driving conversions and loyalty.

Let’s dive into 8 of the most effective distribution channels worth focusing your marketing efforts on.