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In today’s competitive talent landscape, candidates engage with an average of 12 to 18 touchpoints before applying for a position. These interactions span across various recruitment channels, from exploring your career site to attending recruiting events. Each offers a unique opportunity to showcase your company’s culture and values en route to attracting, converting, and retaining top talent.
To maximize the impact of your employer branding content, it’s essential to distribute it strategically across these channels. In this post, we’ll explore eight recruitment channels for your employee story content and the best practices for each.
Your career site is often the first place candidates go to learn about your company, making it a key part of your employer branding strategy. The best career pagesdo two things well: they share your culture in a way that speaks to all visitors and then tailor the message to specific audiences, like job categories …