Are you planning for next year’s sales success?
If you’re not currently creating an annual sales plan, you’re missing out on a key strategy for growth.
I’ll walk you through five critical mistakes that salespeople often make when building out their annual plan. Stay with me until the end for a special offer to help you avoid these pitfalls and build a plan that drives success!
1. Underestimating Time in Your Annual Sales Plan
Many salespeople set ambitious goals, like acquiring new accounts or reaching specific revenue targets, but fail to realize that the 12-month calendar doesn’t always give you enough time to achieve everything. Remember, you’re not working with a full 365 days—plan for 10 months instead, since November and December often bring unexpected challenges.
When planning your sales goals, be very careful in how you estimate the amount of time that it’s going to take to do something. It’s always going to take you more time than you expect. Just accept that.
2. Failing to Conduct a SWOT Analysis
SWOT stands …