AI-powered creativity in advertising is no longer just an emerging trend—it’s transforming the industry. Brands are leveraging AI not just to capture attention but to redefine creativity and effectiveness in their campaigns. While human powered creativity and production underpins each example below and it’s usually intentionally obvious when generative AI has been used, it will be fascinating to see how this evolves into 2025.
Check out 5 examples of brands using AI in their campaigns today:
O2: AI Granny that waste scammers’ timeIn this incredibly witty campaign, O2 creates an AI Granny whose sole purpose is to wind up and waste phone scammers time in order to protect other 02 customers from getting scammed. This is a great example of AI for good!
Toys R Us: Commercial made with OpenAI’s SORA | TechCrunchToys R Us tapped into the fantastical with its “first-ever brand film” created using SORA, OpenAI’s flagship generative AI model. This dreamlike ad …