5 Actions Backed by Research to Improve Your Content Marketing [Video]

Editor’s note: Because research continues to be one of the most effective cornerstones of content marketing, Lisa Murton Beets updates her 2017 and 2018 articles on the subject.

Heading into the fall is a great time to evaluate your content marketing. How have you done so far this year? If your program isn’t yet where you want it to be, now’s the time to start making some tweaks.

Here are some key takeaways from CMI’s research over the last 12 months to help inform that work.

1. Get to know your audience

CMI and MarketingProfs’ 2018 B2B research revealed that 80% of marketers are focused on building an audience. To do that, content marketers must have an in-depth understanding of the people they’re trying to attract and serve.

How well do you know the audience you have or the audience you want to build? If you’re like many who responded to our surveys, …