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3CDC announces ‘Fountain District’ rebrand for downtown area [Video]

CINCINNATI — Cincinnati’s iconic Fountain Square will undergo a re-brand intended to expand the concept of the square into an entire district that encompasses locally-owned businesses that inhabit surrounding buildings, according to an announcement from 3CDC.

The Cincinnati Center City Development Corporation, the developer for Fountain Square and many of its surrounding buildings, revealed new branding that hopes to paint the square and its surrounding area as “Fountain District” instead.

The rebrand aims to replicate other cities with more clearly defined “entertainment districts” and bring attention to the multitude of local businesses that exist within the blocks that surround Fountain Square, 3CDC said.

“3CDC wants patrons to think of the Fountain District in the same light as other well-known entertainment areas, associating the collection of unique Cincinnati establishments, such as Jeff Ruby’s Steakhouse, Mita’s, Boca, Via Vite, The Davidson and more with an exciting district rather than a loose collection …

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